All marketing articles
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NewsStudies confirm influence of country of origin on trust in COVID-19 vaccines
During the pandemic, a preference for domestic vaccines or those from countries such as the United States, Germany, and the United Kingdom was observed for the first time. This phenomenon is known in marketing as the country of origin effect.
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NewsHow vaccine messaging is framed makes a difference, new research reveals
A one-size-fits-all approach to communicating the benefits of vaccines isn’t effective. Message framing plays a crucial role depending on the mindset, so it requires communicating in different ways for different people, a new study says.
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NewsThe wait is over - AMI launches its new Jobs Board!
Applied Microbiology International is excited to announce the launch of its new Jobs Board.